Whole Foods Markets Wipes Instagram Clean To Support Honeybees & National Pollinator's Week

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Honeybees are center stage at Whole Foods Markets, with the retailer deleting its archives of Instagram images on Tuesday, June 19, an action that left its 10 million followers confused. “Better BEE-lieve it wasn’t a hack. But some of you were on to something,” Whole Foods wrote in its first post since the social media wipeout.

In addition to the social media move, Whole Foods Market also partnered with Whole Kids Foundation for National Pollinator’s Week, which runs from June 18 to June 24, with a goal of raising $100,000 to help 50 schools install new honey beehives.

Eleven years ago the U.S. Senate’s unanimous approval and designation of a week in June as “National Pollinator Week” marked a necessary step toward addressing the urgent issue of declining pollinator populations. Pollinator Week has now grown into an international celebration of the valuable ecosystem services provided by bees, birds, butterflies, bats and beetles. 

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EcoWatch explains why it's critical to protect endangered species, citing, for example, the rusty patched bumble bee species that has declined by 87 percent in the last 20 years,  disease, climate change, pesticides, habitat loss and intensive agriculture.

“We launched the Give Bees A Chance campaign because kids are often taught to be afraid of bees, but the role they play in our ecosystem is imperative and deserving of our respect and protection,” explains Nona Evans, president and executive director of Whole Kids Foundation. “One of the best ways we can teach kids about bees is through educational beehives at their schools, where they get an up-close look into the world of pollination.”

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