In anticipation of World Food Day on October 16, Michael Kors unveils a host of exciting initiatives to support Watch Hunger Stop, the brand's vital, annual campaign to fight global hunger.
Michael Kors’ partner in Watch Hunger Stop is the United Nations World Food Programme (WFP), and all funds raised support WFP's school meals program. Last year, WFP provided school meals to more than 18 million children in 60 countries, providing them with vital nutrition that helped them fulfill their potential.
In celebration of the campaign's 5th anniversary, Michael Kors has partnered with Eli Sudbrack I AVAF, a multi-media artist living and working between São Paulo and New York, for the 2018 Watch Hunger Stop campaign. In his signature, colorful style, Sudbrack created the design for this year's limited-edition t-shirt.
"When I was invited to this project, I was so happy to finally do something where I could reach out and help people's lives in a very concrete way," says Sudbrack. "I think every artist should do more of this, especially in the world we live in now. I come from a country that has a lot of issues with hunger and education. If you can solve those two problems, the world would be different."
For the first time, Michael Kors' Watch Hunger Stop limited-edition t-shirts will be available for purchase online and in every Michael Kors lifestyle store in the US as well as select global stores. Created by Eli Sudbrack I AVAF, the t-shirt design honors the U.N. goal of achieving Zero Hunger in the world by 2030. For every t-shirt sold, Michael Kors will donate 100 meals to children in need through the World Food Programme, which means that 100% of the profits go to help feed hungry children.* Better yet, Michael Kors will donate 100 additional meals to WFP if customers "wear it and share it" by snapping a "selfless" selfie in their Watch Hunger Stop t-shirt and posting it online with the hashtag #watchhungerstop.*
"Hunger is a global problem but it's also a solvable one," said Michael Kors. "However much you choose to get involved, you will make a real difference in someone's life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I'm proud of what Watch Hunger Stop has been able to accomplish so far, but we're not done. So we continue to work together to zero."