A few years ago, convincing meat-free “meat” was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based burgers were few and far between in major fast food outlets – and meaty they were not.
Burger King has announced that after a hugely successful trial, it will roll out its partnership with plant-based meat company Impossible Foods across the US. McDonalds recently introduced the similarly meaty Big Vegan TS in its outlets in Germany, one of its five largest international markets.