Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

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Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

Italian luxury Prada is joining the ranks of fur-free luxury brands, announcing that all collections starting with women’s spring/summer 2020 will not use fur. Prada previously used fur from foxes, minks and rabbits in its luxury collections.

The decision comes after working closely with the Humane Society International, Fur Free Alliance, and Italian animal rights group LAV. Prada’s subsidiary Miu Miu is on the same fur-free spring 2020 timetable. Products that have already been produced will be sold.

Stella McCartney Wins 'FUR FREE FUR' Fake Fur Trademark Battle With USPTO

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Stella McCartney Wins 'FUR FREE FUR' Fake Fur Trademark Battle With USPTO

Call the case Stella McCartney vs the US Govt — and Stella won.

Stella McCartney is one of most most committed voices in the global sustainability moment. In a trademark case that was a bit esoteric for the USPTO, McCartney sought to trademark the concept ‘FUR FREE FUR’ and not a specific textile composition. Stella wanted a category of existing and future fabrics not even created to live under her proposed ‘FUR FREE FUR” trademark label.

LA Moves To Ban Fur Sales & Manufacture, Following San Francisco, West Hollywood & Berkeley

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LA Moves To Ban Fur Sales & Manufacture, Following San Francisco, West Hollywood & Berkeley

Los Angeles, long associated with red carpet glitz and glamour, has voted to ban the sale of fur products, making it the largest American city to respond to a unanimous City Council vote to draft an ordinance that will ultimately prohibit the manufacture and sale of new fur products within the city.

Projected to take two years to institute, the first step is to draft a city ordinance that takes into consideration “how fur apparel is utilized by religious organizations, and possible exemptions, as well as potential conflicts with federal and state laws relating to sale of fur products derived from legally trapped animals,” writes The LA Times.

West Hollywood already has a fur ban, but the law was changed to exempt fur from animals legally trapped under state law. Berkeley and San Francisco have fur bans, adapted to comply with local laws and ordinances.

Keith Kaplan, spokesman for the Fur Information Council of America, a trade group for manufacturers and fur merchants, argued that global retail fur sales are $35.8 billion and that more than 1 million people were employed, as of 2014.

Big industry brands abandoning fur in their collections include Michael Kors, Armani, Gucci and most recently Burberry.

The current London Fashion Week promoted itself as being fur free.