Dionni Tabbers + Charlie Dupont Reconvene In Honey Birdette Lingerie For 'London Calling' SS 2019 Campaign

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Australian lingerie retailer Honey Birdette delivers its Spring 2019 lingerie ad campaign ‘London Calling’. The setting is spot on with news that Honey Birdette now has 63 stores worldwide and bills itself as the world’s fastest-growing lingerie brand.

The campaign follows “Dutch bombshell” Dioni Tabbers and “fierce French brunette” Charlie Dupont from Honey Birdette’s Indecent Manor campaign.  The duo hookup again in London, and the sparks fly with the same ferocious heat.

A visit to the lingerie boutique’s new LA Westfield Century City location greets us on the Honey Birdette US landing page. This represents HB’s first lingerie shopping location in the US.

Sarah Stephens Roars Into Private Fantasies For Honey Birdette's 2019 #NOTYOURVALENTIN Campaign

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Sarah Stephens Roars Into Private Fantasies For Honey Birdett's 2019 #NOTYOURVALENTIN Campaign

Honey Birdette’s 2019 #NOTYOURVALENTINE campaign says “forget flowers, ditch the diamonds and abandon candlelight dinners”. Australian bombshell Sarah Stephens promises the ride of your Valentine’s Day life — presumably for the guys, but then again — with an intoxicatingly sexy woman, bound in a lot of leather and a little bit of lace. And she knows how to use lingerie to her advantage.

Photographer Florian Semanaz flashes Stephens on location at a vintage motorbike gallery in LA, where she plunges deep into lust and fantasy. Ashleigh Carter styles Sarah in this roaring testosterone celebration of strong women embracing their sexuality. And that could be YOU. Honey Birdette’s #NOTYOURVALENTINE collection launches on the 10 January 2019 and will be available exclusively at Honey Birdette Boutiques in Australia, the UK and the USA, as well as via their online boutique https://www.honeybirdette.com

Rihanna Plays Naughty in SAVAGE X Holiday 2018 Collection By Charlotte Rutherford

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Rihanna has launched her holiday SAVAGE X Holiday 2018 lingerie collection in a series of scalding images by Charlotte Rutherford. There’s a grand tradition of church hats in the African American and Caribbean communities and Rihanna wears a perspex bubble chair with a wide-brim had made of electric blue tulle.

Her holiday collection will offer denim reworked into lingerie and sleepwear, including printed denim chiffon in a range of sizes from 32A to 40DDD in bras and XS to 3X in underwear and sleepwear. 

'We getting NAUGHTY-not-NICE this season,' the pop star/fashion designer captioned the sultry images on Instagram, where she poses in scarlet briefs that read naughty on the waistband.

In a marketing move that’s a true volley across the net to Victoria’s Secret, Rihanna is promoting her 12 Days of Savage, with a special collection selling at a deep discount with a different style/item every day.

Rihanna’s SAVAGE X brand is a blip on the screen, compared to the embattled Victoria’s Secret brand. But her marketing prowess gives key pointers in how to play David and Goliath hardball with the retail giant.

Third Love Lingerie's Heidi Zak Pens Open Letter To Victoria's Secret After Razek Interview

THIRDLOVE CEO HEIDI ZAK (L); L BRANDS CMO ED RAZEK (R)

THIRDLOVE CEO HEIDI ZAK (L); L BRANDS CMO ED RAZEK (R)

Third Love Lingerie's Heidi Zak Pens Open Letter To Victoria's Secret After Razek Interview

The fallout from L Brands CMO Ed Razek’s now infamous Vogue interview in advance of the Victoria’s Secret Fashion Show continued with the publication of ThirdLove's co-founder and co-CEO, Heidi Zak’s open letter to Victoria’s Secret, published in Sunday’s New York Times.

In a long list of frankly stupid comments from a smart man I worked with for years, Razek cited his small but mighty ThirdLove competitor in the lingerie space, saying “We’re nobody’s ThirdLove, we’re their first love.” Pissed off people protested over Razek’s arrogance, particularly in view of Victoria’s Secret and PINK’s current death spiral in revenue. It was not a moment to give women and men one more reason not to shop Victoria’s Secret at the critical holiday season.

Emily Ratajkowski Launches M / RATA Lingerie On Nov. 22, Adding Another Wound To Victoria's Secret

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Emily Ratajkowski Launches M / RATA Lingerie On Nov. 22, Adding Another Wound To Victoria's Secret

Victoria’s Secret is about to get another lingerie sector challenger with the announcement that Emily Ratajkowski is launching a new lingerie line called M / RATA in a collab with Blush Lingerie. Ratajkowski’s new baby will make its debut on November 22, 2018 just in time for the holidays.

M / RATA lingerie is committed to ethical manufacturing under the Blush umbrella, reflecting the growing demands and concerns especially among younger consumers. The rules governing its manufacturing practices are posted on the company’s website.

M / RATA by Blush is also committed to size inclusivity, a topic that haunted Victoria’s Secret once again after the brand’s recent, tone-deaf Vogue.com interview by VS pros Ed Razek and Monica Mitro.

Doutzen Kroes Aces Lingerie Seduction In Hunkemöller Doutzen’s Stories Collection 2018

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Supermodel Doutzen Kroes prepares for a festive holiday season with her latest Hunkemöller Doutzen’s Stories Collection 2018. The Dutch beauty showcases red-hot, seductive but elegant lingerie bras, bodysuits and sexy hosiery designed by Doutzen and the Hunkemöller team.