Elephant Love: Doutzen Kroes Launches Phase 2 Of Tiffany's #KnotOnMyPlanet

Tiffany Save the Wild Campaign.png

In 2016 supermodel Doutzen Kroes launched her #KnotOnMyPlanet campaign, created to support elephant conservation. Tiffany & Co came on board as a major sponsor and collaborator.

“We tie a knot when we don’t want to forget,” Doutzen said in the 2016 launch, explaining the campaign’s slogan. “We’ve been forgetting the elephants, and if we don’t do something now, they will disappear.”

The 2017 #KnotOnMyPlanet campaign launched in August with Tiffany & Co. developing key pieces to support elephant conservation. The New York jeweler has committed at least $1 million of sales to the Elephant Crisis Fund

“In the face of political uncertainty, those of us in the business community have a responsibility to keep moving forward,” Anisa Costa, chief sustainability officer and president of the Tiffany & Co. Foundation, explains. “From taking bold action on climate change to supporting organizations working to protect biodiversity and precious land and seascapes, Tiffany will continue to use the full power of its brand to bring attention to these critical issues.”

“Socially conscious consumers are demanding higher levels of sustainability and activism from companies today," Costa adds, "and the Save the Wild collection is an exciting opportunity for us to both increase awareness and financially support an issue we care deeply about."

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Wild Elephant Matriarchs Slept Just Two Hours A Day Or Less In 35-Day Study

Wild Elephant Matriarchs Slept Just Two Hours A Day Or Less In 35-Day Study

Two elephant matriarchs have shocked scientists worldwide with their sleeping patterns. The two supermoms in Botswana's Chobe National Park qualify as insomniacs, sleeping about two hours a day and not in an interrupted slumber.

One would expect the elephants to be exhausted after traveling nearly 19 miles in 10 hours without rest. Not so for these high-stamina creatures who also stayed up for a record 46 straight hours, based on the small study conducted by the UCLA Center for Sleep Research and the nonprofit research group Elephants Without Borders. 

"The elephants were studied for continuous 35 day periods [from a distance]," Jerry Siegel, director of the Center for Sleep Research, told NBC News. "Elephants move with their herd and move very frequently, so animals sleeping a lot would be left behind."

GLAMTRIBAL shares three new enameled pendants with earrings sets for our expanding jewelry collection. 10% of all revenues support The Kibera School for Girls in Nairobi, Kenya and elephant conservation. FREE Shipping in North America. 

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