Calling herself "the accidental conservationist," (Faye) Cuevas can pinpoint the moment she realized that she wanted to fight poaching.
"The first time that I saw an elephant in the wild was in Amboseli National Park here in Kenya two years ago," she said in Feb. 2016. "It was life-changing."
"At the current rate of elephant decline, my 6-year-old daughter won't have an opportunity to see an elephant in the wild before she's old enough to vote," she said. "Which just is unacceptable to me, because if that is the case then we have nothing to blame that on but human apathy and greed."
"The Kenya Wildlife Service and other many conservation groups are doing fantastic conservation work," Cuevas said. "However, the reality is that there are other challenges — from a cyber perspective, from a global criminal network perspective — that really necessitate security approaches integrated into conservation strategies."
Enter tenBoma -- or '10 homesteads' -- which uses technology to pull together diverse sources of information, from rangers to conservation groups. She analyzes the data to "create value in information in ways that it rises to the level of intelligence."