Ralph Lauren Polo launches its pre-fall 2019 campaign with a look at American classics. Models Herieth Paul and Romy Schonberger are on location in Savannah, Georgia
Stories are the building blocks of relationships, families, communities, dynasties, and eras. This reality is the cornerstone of proverbial storyteller Polo Ralph Lauren Denim’s fall 2019 campaign. The Impression writes a uniquely lucid critique about the Polo Ralph Lauren ‘Wear Your Story’ campaign.
Models include Jegor Venned, Teresa Lourenco, George Okeny, Leila Dee Thomas, Altyn Simpson & Jeenu Mahadevan lensed by Tim Hill & James Finnigan, director Steven Brahms.
The new Ralph Lauren Polo ad campaign has put a group of young people from West Philadelphia on the style and culture map.
The kids are part of Fairmount Park’s Work to Ride program, launched in 1994 and based out of the Chamounix Equestrian Center. The program gives underprivileged youth the opportunity to experience horsemanship, introducing communities of color to a predominantly whie, very privileged sport. Think our beloved Prince Harry and his friends.
"I'm still kind of bowled over that they actually took the plunge," Work to Ride Executive Director Lezlie Hiner said about the fashion giant's decision to run an ad campaign featuring her program.
On any given year, Work to Ride serves around 60 youths between the ages of 7 and 19, Hiner said. Ralph Lauren's campaign is a reflection of the program's mission. In reality Hiner is very modest, because her Work to Ride project is racking up an incomparable list of accomplishments by its young riders.