Prada 2020 Resort Ads, 'Seditious Simplicity' Flower Power

Prada 2020 Resort Ads, 'Seditious Simplicity' Flower Power

Global powerhouse brand Prada taps New York-based photographer Drew Vickers and Japanese photographer Keizo Kitajima for their Resort 2020 advertising campaign ‘Seditious Simplicity’. Olivier Rizzo styles the mega wattage list of campaign stars, with casting direction from Ashley Brokaw. They include Ashley Radjarame, Freek Iven, Freja Beha Erichsen, Lexi Boling, Kyla Ramsey, Sara Blomqvist, Stella Jones, Xiao Wen Ju and Yang Hao,

Like the H&M Holiday Campaign earlier this week, the Prada Resort 2020 Campaign is truly a global family message. The campaign, shot in London, Milan, Moscow, New York, Paris, Shanghai, and Tokyo, is anti-tech in a high tech world lacking in human connections. Prada puts one simple gesture front and center — the simple act of giving flowers.

The very act of carrying a flower bouquet does become seditious, with some choosing a flower bouquet with our their image and others choosing to go global, hugging an image of another human, unknown to them. In the case of Adut Akech and Kaia Gerber — neither model in the campaign — the two fast friends would surely choose each other images to carry.

Prada Declares 2021 Sustainability Initiative Converting All Iconic Nylon Bags To Econyl

Prada Declares 2021 Sustainability Initiative Converting All Iconic Nylon Bags To Econyl

Even iconic products like Prada’s famous nylon bags need to advance to retain their original meaning, relevance, and status. Miuccia Prada is increasingly onboard with sustainability, giving up fur a month ago and now pledging to convert the “virgin nylon’ used in her famous bags to Econyl. a regenerated-nylon yarn that can be recycled an infinite number of times. The new fabric is made from reclaimed ocean plastics, fishing nets and textile fiber waste.

Anok, Freja Beha, Rebecca, Sora + By Willy Vanderperre In Prada's 'Anatomy of Romance' Fall 2019

Anok, Freja Beha, Rebecca, Sora + By Willy Vanderperre In Prada's 'Anatomy of Romance' Fall 2019

Prada takes a twist in the road in its Fall/Winter 2019 campaign, described as ‘Anatomy of Romance’. Prada’s modern aesthetic is anchored in a love of humanity anchored in the intoxicating love and appreciation of life in nature. The enticing vibe is sorely missing in our urban environments, inviting us for a moment of reflection and taking time “to smell the roses” metaphorically in images by Willy Vanderperre.

Models Anok Yai, Freja Beha Erichsen, Rebecca Longendyke, Sora Choi and more wear Prada’s military-inspired, unisex uniforms required for the growing fights for rights in our daily lives. The campaign is romantic, yes, but fiercely realistic and quietly confrontational at the same time.

Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

Italian luxury Prada is joining the ranks of fur-free luxury brands, announcing that all collections starting with women’s spring/summer 2020 will not use fur. Prada previously used fur from foxes, minks and rabbits in its luxury collections.

The decision comes after working closely with the Humane Society International, Fur Free Alliance, and Italian animal rights group LAV. Prada’s subsidiary Miu Miu is on the same fur-free spring 2020 timetable. Products that have already been produced will be sold.

Willy Vanderperre Captures Prada Resort 2020 'Seditious Simplicity' Collection

Willy Vanderperre Captures Prada Resort 2020 'Seditious Simplicity' Collection

Willy Vanderperre captures what Prada calls ‘Seditious Simplicity” or complexity subverted as Miuccia’s powerful women take center stage at New York City’s Piano Factory. Gloss pink columns disrupting rough concrete, dynamic perspectives and warped lens effects all contribute to an alternative view of the familiar and the seditious simplicity of the collection. Read on at Prada.

Prada’s model cast includes Anok Yai, Gigi Hadid, Jing Wen, Kyla Ramsey, Lineisy Montero, Manu Miloqui, Maud Hoevetaken, Mona Tougaard, and Sasha Knysh.

EYE: Chinyere Ezie Educates Prada On Why Fat Red Lips On Black Bodies Are Not Good Trinkets In America

EYE: Chinyere Ezie Educates Prada On Why Fat Red Lips On Black Bodies Are Not Good Trinkets In America

The best paragraphs in Robin Givhan’s WaPo commentary “Seriously, Prada, what were you thinking?: Why the fashion industry keeps bumbling into racist imagery” isn’t the narrative around Prada’s utter stupidity in their SoHo window display of items from their Pradamalia collection.

AOC readers know that we do not hop on the bandwagon of every alleged act of fashion industry cultural appropriation or racism. But Givhan is correct and we concur: what in goddesses name were you thinking Prada?

Let’s take a different approach here because Givan has done a superb job of also telling the experience of Chinyere Ezie’s reaction upon seeing the Prada store window in Soho. We will quote liberally in a moment, but let’s back up even further and introduce Prada to this woman. From her website:

Chinyere Ezie (Cheen-Yer-Ray Ay-Zee-Ay) is a nationally recognized civil rights lawyer and social justice activist who specializes in constitutional litigation and anti-discrimination work. In 2016, Chinyere was named one of the country's Best LGBT Lawyers Under 40. 

Chinyere is a 
Staff Attorney at the Center for Constitutional Rights where she focuses on racial justice, gender justice, and LGBT rights work. Chinyere previously worked as a Staff Attorney at the Southern Poverty Law Center LGBT Rights Project, where she was lead counsel for transgender rights activist Ashley Diamond in her suit against the Georgia Department of Corrections. Chinyere also worked as a Trial Attorney at the U.S. Equal Employment Opportunity Commission where she successfully represented employees who had been subjected to discrimination--securing a $5.1 million dollar trial verdict. 

Chinyere is a William J. Fulbright Scholar and a graduate of Yale University and Columbia Law School, where she served as President of Columbia Outlaws and Editor in Chief of the Columbia Journal of Gender and Law. 

She also clerked on the U.S. Court of Appeals for the Sixth Circuit and worked as an associate at Cleary, Gottlieb, Steen, and Hamilton LLP in New York City.

In her free time, Chinyere enjoys photography, graphic design, and spending time with her wife and puppy.

Based on her stellar credentials, Chinyere Ezie more than qualifies as Prada’s target customer, although she is not one. Now, via Robin Givhan’s narrative, we share Ezie’s experience on meeting up with Prada’s SoHo window. Personally, I think all the great African goddesses were her spirit wings in this painful life episode, quietly hopping as invisible spirits on her shoulders when Ezie left DC’s National Museum of African American History and Culture for the return trip to New York.

Life In A Heavy Space

Amanda Murphy Stars In 'Neon Dream', Prada's Fall Winter 2018.19 Campaign By Willy Vanderperre

Top model Amanda Murphy fronts Prada's Fall Winter 2018.19 campaign 'Neon Dream', styled by Olivier Rizzo with images by Willy Vanderperre. / Set design by Stefan Beckman; hair by Eugene Souleiman; makeup by Lucia Pieroni

Willy Vanderperre Eyes Anok Yai, Kris Grikaite & Fran Summers For Prada Pre-Fall

Photographer Willy Vanderperre captures Prada 365 Pre-Fall 2018 Industreality ad campaign, styled by Olivier Rizzo and starring Anok Yai, Kris Grikaite and Fran Summers. The Pre-Fall 2018 collection combines the functional with the feminine.

Du Juan Covers Architectural Digest China June 2018, Lensed At Prada Rong Zhai In Shanghai

Model Du Juan celebrates Architectural Digest China's June 2018 cover story. styled in Prada by Jeff Lee and lensed at  the Prada Foundation's new cultural center Prada Rong Zhai in Shanghai. 

Sudanese-Born, Howard U Discovered Anok Yai Opens Prada Show As 1st Model of Color in 20 Years

Sudanese-Born, Howard U Discovered Anok Yai Opens Prada Show As 1st Model of Color in 20 Years

It's been over 20 years since a model of color opened the Prada show in Milan. Sudanese model, 19-year-old Anok Yai ended that black beauty drought on Thursday night. 

Teen Vogue highlights Prada's lack of runway diversity, with The Guardian pointing out that between Naomi's 1997 opening the show runway walk and Jourdan Dunn being cast in 2008, the highly influential Miuccia Prada didn't feature one black model on her runway. 

We first wrote about Anok Yai and her discovery at a Howard University fundraising even last fall, when she appeared in Prada's Black Nylon S/S 2018 campaign. 

Prada Launches Black Nylon Spring/Summer 2018 Campaign, Lensed By Willy Vanderperre

Prada Launches Black Nylon Spring/Summer 2018 Campaign, Lensed By Willy Vanderperre

Prada launches its Black Nylon Spring Summer 2018 advertising campaign featuring models Gisele FoxKris GrikaiteImari KaranjaLine KjaergaardFran SummersAnok Yai, and Alyssa Traore. Fashion photographer Willy Vanderperre captures the DNA of Prada's original design vision, with styling by Olivier Rizzo./ Hair by Eugene Souleiman;  makeup by Lucia Pieroni.

Eye: Miuccia Prada Meticulously Restores The Past In Shanghai | With A Fiercely Rebellious Feminist Artistry For Spring 2018

Eye: Miuccia Prada Meticulously Restores The Past In Shanghai | With A Fiercely Rebellious Feminist Artistry For Spring 2018 AOC Eye

Prada Renovates Past Decadence in Shanghai

Miuccia Prada and husband, Prada Group chief executive Patrizio Bertelli, opened Prada Rong Zhai, a brilliantly restored heritage mansion in Shanghai's affluent Jing'a District, just north of the former French Concession. 

Miuccia Prada's Punk and the Need for Modern Militance

'Combative' and 'militant' were words front and center in Miuccia's spring 2018 fashion consciousness. The designer has quietly undermined every aspect of bougeois dress throughout her career. After all, as a full-fledged member of Italy's Communist party, Prada reportedly wore regularly Yves Saint Laurent couture. This is testimony to her "profoundly unconventional and willfully contrary spirit", writes Frankel. 

Horst Diekgerdes Captures Prada's My Theresa Collection Campaign July 2017

Horst Diekgerdes Captures Prada's My Theresa Collection Campaign July 2017

Note: we are testing a new idea of showing images in a carousel gallery (below) for small devices and in our usual format of full size images (follow historical design link above).

Luxury line retailer MyTheresa.com.introduces a collab with Prada, inspired by the brand's spring collection. Featuring a collection of footwear, handbags and separates including gloves, the capsule collection turns to feather-trimmed embellishments, splash prints and vivid colors including emerald green and fuschia pink. Horst Diekgerdes photographs the collection.

Alasdair McLellan Shoots Miu Miu Fall 2017 Campaign In New Orleans Bayous Country

Alasdair McLellan Shoots Miu Miu Fall 2017 Campaign In New Orleans Bayous Country

Miuccia Prada takes her Miu Miu brand to the bayous of New Orleans, mixing  Indian Summer romantic looks with spirited tunes from the Preservation Hall Brass Brand's spirited sounds. Alasdair McLellan captures actor Naomi Harris and the legendary Kate Moss, sisters Adwoa and Kesewa Aboah, MIssy Rayder, Jean Campbell, Eliza Cummings, Jasmine Daniels, Rose Daniels and Lily Nova feeling the vibe. Stylist Katie Grand chooses kitschy furs and 40s-inspired printed frocks in a Miu Miu Fall 2017 fashion statement 'Daughters of the Dust'.