Nike’s first lifestyle Air Max marries the softest, smoothest and resilient foam, Nike React before landing on design studio inspo boards paying tribute to art movements over the last 100+ years. First up is the Air Max 270 React paying tribute to the Bauhaus, which celebrates its 100th anniversary this year.
"I think right now there is just incredible momentum in women's sports and we are excited to support and inspire this next generation of female athletes heading into this World Cup," Amy Montagne, Nike's vice president of global categories said about NIKE’s decision to focus heavily on women in sports during the entire year of 2019.
NIKE’S decision to promote and invest in women comes after high-level resignations/firings in 2018, including that of NIKE brand president Trevor Edwards and NIKE vice president Jayme Martin.
March 2018 reports in The Wall Street Journal said both executives “protected male subordinates who engaged in behavior that was demeaning to female colleagues,” and bullied “women and individuals from foreign countries.”
A through investigation into NIKE’s frat-boy corporate culture came after a series of anonymous but damning public Glassdoor reviews.
Following in the footsteps of Colin Kaepernick’s compelling commercial to debut the 30th anniversary of NIKE’s ‘Just Do It’ Campaign, Serena Williams is the narrator in the brand’s new ‘Dream Crazier’ commercial, which aired Sunday night during the 91st Academy Awards. The newest ‘Just Do It’ ad features prominent trailblazing female athletes including including Williams herself, Olympic gymnast Simone Biles, San Antonio Spurs assistant coach Becky Hammon, Olympic fencer Ibtihaj Muhammad and other women sports figures expressing emotions including frustration, exhiliaraiton, anger, joy and more during their sporting events.
Models Adesuwa Aighewi and McKenna Hellan join forces with designer Yoon Ahn to launch her first Nike x AMBUSH collaboration. One half of the design vision behind Tokyo-based AMBUSH, Yoon Ahn was recently appointed men’s jewelry designer at Dior Homme. lb Kamara, i-D fashion editor, styles the trio for images by HART LESHKINA. / Makeup by Anne Sophie Costa; hair by Jawara
Hunkering down in its support of former San Francisco 49ers quarterback Colin Kaepernick with derision from Trump and threats of a boycott, NIKE released a two-minute commercial narrated by him on Wednesday. NIKE also announced plans to run the ad on the NFL's first broadcast of the regular season.
The ad, called “Dream Crazy,” features Mr. Kaepernick and other star athletes in the Nike stable, including Serena Williams and LeBron James. It implores viewers to dream big, using the inspiring stories of those stars and of everyday weekend warriors who overcame illness or disability to triumph athletically. The emphasis on disabled and physically-impaired athletes is given huge exposure in the uplighting, American moxie, 'Just Do It' 30th anniversary commercial.
Greg Hughes, a spokesman for NBC Sports, confirmed to the New York Times that Nike had purchased airtime on Thursday’s N.F.L. game. The commercial is a shorter, 90-second version of this ad released digitally Wednesday. The league did not immediately respond to a request for comment. Nike is a major partner of the N.F.L.’s, providing the uniforms for all 32 teams and the clothing worn by everybody on an N.F.L. sideline. Read on.
Serena Williams will wear a new Nike Collection, designed for her by Louis Vuitton's menswear designer Virgil Abloh, in the US Open tennis championship. The one-shoulder dress was inspired by Serena's love of ballet and dance. includes a ruffled, tulle skirt with “logo” printed above the Nike swoosh and “Serena” printed alongside the sleeve.
“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,” Abloh said in a statement. “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”