US Women's World Cup Soccer Jersey Shatters All Men's Records | NIKE Now #1 Bra Seller In US

US Women's World Cup Soccer Jersey Shatters All Men's Records | NIKE Now #1 Bra Seller In US

Women’s Soccer marches forward with escalating fanfare, breaking a new record at Nike. The world’s great sports brand Nike has sold more USA Women’s World Cup jerseys in its online store than it has any other soccer team shirt in the same season. Business Insider reports that the sale includes men’s kits and jerseys from teams like Brazil and Barcelona.

“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added, stating that Nike is now the biggest seller of bras in Northern America for the first time in the brand’s history.

Take that gut punch, Victoria’s Secret. WWD is posting the stat, also. Nike said ‘bras’ not ‘sports bras’. Incroyable!

Paid less than their male counterparts, US Women’s Soccer is now in litigation with the league. For at least 5 years, the women have been pointing out — to no avail — that they are bringing in the bucks for US Soccer, but don’t get the pay.

NIKE SS2019 Women's Campaign By Hart Leshkina Promotes NIKE FE/NOM Sports Bra

NIKE SS2019 Women's Campaign By Hart Leshkina Promotes NIKE FE/NOM Sports Bra

"I think right now there is just incredible momentum in women's sports and we are excited to support and inspire this next generation of female athletes heading into this World Cup," Amy Montagne, Nike's vice president of global categories said about NIKE’s decision to focus heavily on women in sports during the entire year of 2019.

NIKE’S decision to promote and invest in women comes after high-level resignations/firings in 2018, including that of NIKE brand president Trevor Edwards and NIKE vice president Jayme Martin.

March 2018 reports in The Wall Street Journal said both executives “protected male subordinates who engaged in behavior that was demeaning to female colleagues,” and bullied “women and individuals from foreign countries.”

A through investigation into NIKE’s frat-boy corporate culture came after a series of anonymous but damning public Glassdoor reviews.