Women’s Soccer marches forward with escalating fanfare, breaking a new record at Nike. The world’s great sports brand Nike has sold more USA Women’s World Cup jerseys in its online store than it has any other soccer team shirt in the same season. Business Insider reports that the sale includes men’s kits and jerseys from teams like Brazil and Barcelona.
“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added, stating that Nike is now the biggest seller of bras in Northern America for the first time in the brand’s history.
Take that gut punch, Victoria’s Secret. WWD is posting the stat, also. Nike said ‘bras’ not ‘sports bras’. Incroyable!
Paid less than their male counterparts, US Women’s Soccer is now in litigation with the league. For at least 5 years, the women have been pointing out — to no avail — that they are bringing in the bucks for US Soccer, but don’t get the pay.