EYE: Balmain & L'Oreal Paris UNITED WE ARE INVINCIBLE Campaign Brings Fashion Tribes Together
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EYE: Balmain & L'Oreal Paris UNITED WE ARE INVINCIBLE Campaign Brings Fashion Tribes Together
In the age of Trump, the L'Oreal Paris and Balmain collaboration is exactly what we need. Olivier Rousteing's Balmain army stands strong with 12 diverse top models fronting the campaign behind the core message: UNITED, WE ARE INVINCIBLE.
The capsule collection includes 12 couture matte shades by Color Riche in shades ranging from deep plums to sweet pinks. Models Doutzen Kroes, Lara Stone, Cindy Bruna, Ming Xi, Luma Grothe, Neelam Gill, Alexia Graham, Valentina Sampaio, Soo Joo Park, Grace Bol and Maria Borges appear in the advertisements, lensed by Nico Bustos.
The diverse range of models, hailing from all over the world, was an intentional choice to not just show the play of color across various skin tones, but to champion diversity — an especially topical theme in the aftermath of Charlottesville and Barcelona.
Headlines in today's news include How Germany Deals With Neo-Nazis and a truly-sad one Calais Brawls leave 20 migrants injured. The fighting of 200 migrants threatening each other with sticks and iron bars involved five mass brawls that mainly pitted Afghans against Eritreans.
The real world is knocking on fashion's door. While we drift above it, the knocking is louder every day, making this Balmain/L'Oreal Paris campaign unusually relevant. For all politically-correct types who might critique it as superficial, I say it's great.
"No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it," Balmain's 31-year-old Olivier Rousteing says about the collaboration.
