Olivia Culpo Heads Maxim 100, Wearing Sensual Elegance Lensed By Gilles Bensimon

Olivia Culpo Heads Maxim 100, Wearing Sensual Elegance Lensed By Gilles Bensimon

It’s been years since AOC looked at the Maxim 100, led this year by American fashion influencer, media personality and 2012 Miss Universe Olivia Culpo. Stylist Caroline Christiansson chooses lingerie-inspired looks from Agent Provocateur, Elisabetta Franchi, Jonathan Simkai, John Galliano, Paula Ka, Savage x Fenty and more for sensual images by Gilles Bensimon. / Hair by Yoichi Tomizawa; makeup by Leslie Lopez

In the age of #MeToo and Victoria’s Secret marinating in a heap of declining sales and marketing prestige, has Maxim made any changes in their editorial positioning similar to those underway at Sports Illustrated?

Maxim plays lip service to the changes, writing: “This year we decided to do things a bit differently. The inexorable rise of digital influencers – and a certain progressive social movement you may have heard a little something about – led us to reconsider what it means to be “hot” in 2019.”

Bregje Heinen Is 'Northern Light' Beauty By Gilles Bensimon For Maxim US September 2017

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Bregje Heinen Is 'Northern Light' Beauty By Gilles Bensimon For Maxim US September 2017

Top model Bregje Heinen takes top billing, styled by Caroline Christiansson in pure white and silver sensual glamour for 'Northern Light'. Gilles Bensimon sets the pace, emerging as the go-to photographer of beautiful women, flashing Bregje in Iceland for Maxim US, September 2017./ Hair by Massato; makeup by Helene Vasnier