Hao Zeng Flashes New East Asian Beauty & Individuality For Models.com

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Photographer Hao Zeng captures a new wave of East Asian models that reflect the rise of inclusion in the modeling industry, meant to address exploding luxury markets in China, Japan and South Korea. Zengshares the exclusive with Models.com, whose editor Irene Ojo-Felix argues correctly that inclusion and the rise of individuality on social media welcome and redefine beauty, rejecting exclusively European/American standards. Long hair, short hair, freckles, tattoos, piercings and a range of crème brûlée skin colors have redefined beauty standards in East Asia and around the world./ Hair by Cyndia Harvey; makeup by Frankie Boyd

Models Kiko Arai, Huan Zhou, Gao Jie, Manami Kinoshita and Zuoye are styled by Connie Berg in somber colors with graceful, architectural shapes.  

Amy Troost Flashes Charlee, Kristen, Ruth, Manami & Rina For i-D Magazine Japan October 2017

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Amy Troost Flashes Charlee, Kristen, Ruth, Manami & Rina For i-D Magazine Japan October 2017

Models Charlee Fraser, Kristen Coffey, Ruth Bell, Manami Kinoshita and Rina Fukushi are styled by Alastair McKimm in Amy Troost images for i-D Magazine Japan October 2017./ Hair by Rudi Lewis' makeup by Kanako Takase; manicure by Ami Vega

Images via See Management