Itchy Scratchy Patchy was started by long-time friends Edie Campbell and Christabel MacGreevy in 2015.
The brand focuses on decoration and adornment, season-less fashion, and taking the process of making clothes and how you dress back into your own hands. It is about clothes that have a life and a story, a sense of humor and a point of view.
Since its launch, the brand has collaborated with Levi’s, Sunspel, Dickies, LOVE magazine, Calm & Collected, Chloé and Lewis Leathers.
In this fun fashion editorial for LOVE Magazine, Edie and Christabel show off the new Itchy Scratchy Patchy Virtues collection, inspiring summer postcards for the Fall/Winter issue. Harry Carr is behind the lens in Syros, Greece.