Anok Yai Becomes Estée Lauder Spokesmodel, Anchoring Her Meteoric Model Rise

19-anok-yai-estee-lauder.w710.h473.jpg

Anok Yai Becomes Estée Lauder Spokesmodel, Anchoring Her Meteoric Model Rise

Estée Lauder has announced that it has signed Anok Yai, fashion’s newest star, as its latest Global Spokesmodel. Anok will feature in makeup and skincare campaigns across digital, TV, in-store and print. Anok’s first campaign will be for the brand’s number one foundation, Double Wear Stay-in-Place Makeup, debuting August. She joins the current roster of Estée Lauder spokesmodels, Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun.

“We are thrilled to welcome Anok to the brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Estée Lauder has always chosen women who represent our vision of global beauty. With the addition of Anok to our current lineup of diverse spokesmodels, we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.”

Grace Elizabeth, Joan, Fei Fei & Karlie Launch Estee Lauder's Double Wear Light Soft Matte Hydra Makeup

Estee Lauder Double Wear Makeup 2018 Campaign (1).jpg

Top models Grace Elizabeth, Joan Smalls, Fei Fei Sun and Karlie Kloss launch a new Estée Lauder Double Wear Light Soft Matte Hydra Makeup. The foundation collection features over 55 shades made for a massive range of skin tones. Women can thank Rihanna for lighting a fire under the cosmetic industry to expand the range of foundation options for Latina, Black, Asian and all women of color with a wide variety of cool, neutral and warm undertones in their goddess-given skin.

Karlie Kloss As New Estee Lauder Ambassador: Beauty, Fashion & Tech Are Intertwined & Girls Must Code

Karlie-Kloss-Estee-Lauder-Makeup-Campaign02.jpg

Karlie Kloss As New Estee Lauder Ambassador: Beauty, Fashion & Tech Are Intertwined & Girls Must Code

Supermodel, businesswoman and philanthropist Karlie Kloss is keen on having bucket lists. Kloss scored a major dunk this week, becoming a brand ambassador for Estee Lauder, joining colleagues Joan Smalls and Kendall Jenner as a global spokesmodel for the iconic beauty brand.

"My entire career, having a beauty contract has been at the top of my bucket list," Kloss reveals. "When I was on an airplane commuting between my life as a high school student in St. Louis and my parallel life as a fashion model in NYC, I would journal about my dreams. I have to find that journal that says, 'Bucket List: Estée Lauder beauty contract.' It's surreal, and I'm really grateful and excited."

One of the refreshing qualities about Karlie Kloss is that she doesn't mind being a bit ditzy at times. This quality is particularly refreshing when she spends so much time with young girls and women with her #KodeWithKlossy project. Karlie plays this role in her first film for Estee Lauder.

Estee Lauder | First Day at Work

Kendall Jenner Is The New Face of Estée Lauder, Lending Her Massive Social Media Skills To the Global Beauty Brand

Kendall Jenner Is The New Face of  Estée Lauder, Lending Her Massive Social Media Skills

Kendall Jenner is quietly subdued in Patrick Demarchelier’s images for Vogue’s December 2014 issue, featured here. 

Vogue writes: “

Along with her digital ease comes the one-two punch of her extraordinary classical beauty, worthy of a Goya portrait: huge, wide-set eyes, well-drawn eyebrows, pillowy lips, lush cheeks, feminine curves. “She has that dichotomy: darkness and sweetness at the same time,” observes Givenchy designer Riccardo Tisci, who cast her in his fall campaign. Tisci was struck by her unswerving work ethic—another hallmark of the ambitious, tech-savvy stars of right now. “She arrives with a big smile on her face because she feels privileged to be able to do what she wants to, and that’s priceless,” adds Tisci. “She works hard, and it pays off.”