Virginie Viard, Intimate Friend, 30 Yr. Lagerfeld Collaborator Takes The Reins Of Chanel

Virginie Viard, Intimate Friend, 30 Yr. Lagerfeld Collaborator Takes The Reins Of Chanel

Virginie Viard, director of the Chanel Fashion Creation Studio and Karl Lagerfeld's closest associate for more than 30 years, has been chosen by Alain Wertheimer (co-owner of Chanel) to replace the designer who died today February 19, 2019. Wertheimer believes her appointment will ensure the creation of new collections that advanceto the legacy of Gabrielle 'Coco' Chanel and Karl Lagerfeld.

As director of the fashion studio, Viard currently supervises ready-to-wear, Haute Couture, as well as the Croissière collection and the Métiers d'arts colelction, which showcases all the French craftsmanship. 

Viard has been "somewhat of an enigma" to those outside the world of fashion, although she has stepped into the light a bit more in recent years. Lagerfeld clarified that Viard was allowed to use the informal French ‘tu’ instead of ‘vous’ in her interactions with the deceased designer. “Our relationship is fundamental — one of profound affection and a true friendship,” Lagerfeld told The Telegraph.

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Penélope Cruz Launches Chanel Resort 2019 Collection, Lensed By Karl Lagerfeld

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Actor Penélope Cruz sets sail in her maiden voyage for Chanel, lensed by Karl Lagerfeld in nautical looks for the brand’s 2019 resort collection. In one image, she wears a checked tweed beret and a sweater emblazoned with La Pausa, the name of the villa in the South of France built by founder Gabrielle “Coco” Chanel in the Thirties.

The Chanel Foundation bought La Pausa from the Estate of Wendy Reves in 2011. The asking price for the property, built for Coco Chanel by her lover, the Duke of Westminster, was $56 million. La Pausa has a second identity as the place where Winston Churchill spent about a third of each year during 1956, 1957 and 1958, as a guest of the Reveses.

Alma Jodorowsky Is Carefree Code Coco Girl In Theo Wenner's Fall/Winter 2018

Alma Jodorowsky by Theo Wenner for Code Coco Campaign FW 2018 (2).jpg

Alma Jodorowsky Is Carefree Code Coco Girl In Theo Wenner's Fall/Winter 2018

French actor, fashion model and singer Alma Jodorowsky is a carefree Code Coco girl, showcasing the watch in Theo Wenner’s Fall/Winter 2018 campaign, styled by Belén Casadevall.

#MeToo movement? Chanel is having none of it! Contemporary politics and fighting to keep her birth control? These are not worries in a Coco woman’s world. More female chefs? Who needs them when men do such a splendid job of running everything.

Code Coco watches are “meant to be intriguing, with its parts working together to cleverly reveal different design elements — much like a code,” wrote SCMP last fall. Perhaps it’s all a ruse . . . the Code Coco woman is really in charge . . . like her trust fund owns the whole shooting hotel match, so she doesn’t have a care in the world. She’s really the boss lady in disguise.