Craig McDean Captures 'Bourgeois Bohemian' For W Magazine #4

Models Masha Skokova and Clementine Balcaen are styled by Marie-Amelie Sauvein 'Bourgeois Bohemian', lensed by Craig McDean for W Magazine Vol #4 2018./ Hair by Anthony Turner; makeup by Peter Philips

W Magazine, part of Condé Nast, is one of three publications also including Brides and Golf Digest, that the organization hopes to sell in its efforts to stem a $120 million loss in 2017. W publishes eight issues a year. It's rumoured that editor-in-chief Stefano Tonchi is scouting for "a team of investors from the international fashion and luxury world" in an attempt to buy the magazine by this November. Cate Blanchett guest edits its big fall issue.