'Camp' Explained In Gucci's Pre-Fall 2019 Ad Campaign In Advance Of May 6 Met Gala + Art Exhibit

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Camp Explained In Gucci's Pre-Fall 2019 Ad Campaign In Advance Of May 6 Met Gala + Art Exhibit

Photographer Glen Luchford shoots Gucci’s pre-fall 2019 ad campaign, continuing with the brand’s wildly successful camp approach to fashion under creative director Alessandro Michele. Jonathan Kaye styles models Delphi Mcnicol, Dwight Hoogendijk, Emmanuel Adjaye, Matïss Rucko, Matthew Petersen, Paul Hendrik Piho, Unia Pakhomova, Walter Pearce, and William Valente against the backdrop of old-world Italian traditions.

In advance of the Gucci-sponsored May 6 Met Gala in New York, Alessandro Michele has explained that ‘Camp: Notes on Fashion’, open to the public May 9 through September 8, 2019, is inspired by Susan Sontag’s seminal 1964 essay ‘Notes on Camp’. Sontag’s essay “perfectly expresses what camp truly means to me: the unique ability of combining high art and pop culture.”

Alessandro Michele and Glen Luchford Recreate Noah's Ark For Gucci Cruise 2019 Campaign

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Gucci’s creative director Alessandro Michele is joined by long-time collaborator Glen Luchford in a trip back to biblical times for the #Guccigothic Cruise 2019 campaign. The Gucci-wearing community lives Amish style on the land, sharing the natural landscape in harmony with animals. Domesticated farm animals live with tigers, elephants and deer, as humans buld the giant ark for the Biblical flood coming soon.

The Gucci team actually built an art for this epic campaign, with art direction by Christopher Simmonds. The campaign video is totally masterful and creates major context around the still images.

Faye Dunaway & Soko Enjoy Old Hollywood For Gucci Sylvie Bag Campaign, Shot By Petra Collins

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Faye Dunaway & Soko Enjoy Old Hollywood For Gucci Sylvie Bag Campaign, Shot By Petra Collins

Academy award-winning actor Faye Dunaway makes sweet music with French muscian and actor Soko for Gucci Sylvie Bag's Fall Winter 2018.19 campaign, lensed by Petra Collins. Gucci's Alessandro Michele is in charge of creative direction for the over-the-top glimpse into the lives of the ultra-wealthy, with art direction from Christopher Simmonds. 

The Gucci Sylvie Bag video is shot from Soko's perspective in this lavish, old-Hollywood video.

Gucci's Alessandro Michele Taps Ignasi Monreal In 'Utopian Fantasy' Spring/Summer 2018 Campaign

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Gucci's creative director Alessandro Michele continued the brand's undiluted embrace of extravagant artistry, unveiling yet another brilliant ad campaign for Spring/Summer 2018. This season Gucci taps Ignasi Monreal to create digital paintings that mimic great paintings from the Pre-Raphealite era to the Renaissance to Surrealism and beyond.

The January 2018 launch campaign is meant to conjure a “Utopian Fantasy” with a focus on three elements: the earth, the sea, and the sky in a series of imaginative landscapes. The beautiful works would be just at home in a sci-fi magazine as they would in a museum, making this campaign yet another tribute to an explosion of creative artistry in the fashion world -- a high-voltage sip of optimism and confidence in our Trumpian world. 

Eye: Gucci Kisses Fur Goodbye, Launches Collab With Artist Helen Downie & Gets Dapper Dan In Harlem

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Eye: Gucci Kisses Fur Goodbye, Launches Collab With Artist Helen Downie & Gets Damn Dapper In Harlem

Gucci amps up its collaborative mood with a series of brilliant collabs, including Alessandro Michele's own utilization of Elton John's archives for his spring/sumer 2018 collection. Featured here is Gucci's teamup with artist Helen Downie -- aka Unskilled Worker. The 40-piece capsule collection of ready-to-wear, shoes, bags, silks and accessories launched on October 11. 

Images from the campaign include models Stella Lucia, Ellia Sophia, Mia Gruenwald and Unia Pakhomova captured by Clara Balzary. 

Gucci's creative director discovered Downie on Instagram. The artist discovered painting without any formal training at age 48, rising to international fame in two years. Her creative breakthrough came in 2013 after a battle with cancer and a detox from alcohol and drugs. 

Mick Rock Shoots Gucci Cruise 2018 Campaign In Rome With An Eyeful Of Eclectic Talent

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Mick Rock Shoots Gucci Cruise 2018 Campaign In Rome With An Eyeful Of Eclectic Talent

Gucci's creative director Alessandro Michele returns to his beloved Rome for Gucci's Cruise 2018 campaign. The eclectic eye-candy images feature a fashionable, creative talent gaggle of 'real people in real places -- often their homes' shot by British photographer Mick Rock. 

Barbara Alberti, Francesco Bianconi, Alessandro Borghi, Silvia Calderoni, Marina Cicogna, Lucio Corsi, Caterina de Renzis Sonnino, Ginevra Elkann, Francesca Romana Fontana,
Rosa Gambino, Sonia Hang, Miriam Leone, Gabriele Lepera, Betani Mapunzo, Chiara Mastroianni, Sofia Mattioli, Mosè Auer-Nozza, Fabrizio and Stefano Occhipinti, Giulia Salvatore, Valerio Sirna, Stefano Torossi, Lucrezia Valia
 and Matteo Zoppis are part of the campaign.

Rock gained fame documenting stars Syd Barrett, Lou Reed, Iggy Pop, Blondie, Talking Heads, the Ramones and the Sex Pistols, "in addition to being David Bowie’s official photographer during the artist’s Ziggy Stardust incarnation', writes WWWD. The photographer’s experience around trend-setting rock stars also included the creations of a range of memorable album covers, such as Lou Reed’s “Transformer,” Iggy and the Stooges’ “Raw Power” and Queen’s “Queen II.”

A short movie directed by Chuck Grant will be released both in 60-second and 120-second formats. The sensory-drenched collage centers on the campaign's talents and details of the collection juxtaposed with full-framed clips to multiple, old homemade movie-inspired takes -- all set to the soundtrack of Arthur Russell’s “Place I Know/Kid Like You” song.