adidas by Stella McCartney Unveils Fully Sustainable 'Infinite Hoodie' + 'Biofabric Tennis Dress'

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STELLA MCCARTNEY UNVEILS ‘INFINITE HOODIE’ AND ‘BIOFABRIC TENNIS DRESS’ PROTOTYPES FOR ADIDAS.

Stella McCartney and adidas continue their march towards sustainable production with two new concept garments: the ‘Infinite Hoodie’ and the ‘Biofabric Tennis Dress’.

adidas by Stella McCartney ‘Infinite Hoodie’

Promoted as the world’s first fully recyclable hoodie, the ‘Infinite Hoodie’ is a joint project with textile innovation company Evrnu. The performance garment is made using 60 per cent NuCycl fiber, a material made using the recycled threads from old garments, and 40 per cent organic cotton that has been diverted from landfills.

At this moment just 50 Infinite Hoodies have been made, and gifted to adidas VIPs and influencers. Given the extraordinary advancements that adidas is making in the sustainability sector, production may debut sooner than we think.

The ‘Infinite Hoodie’ incorporates the same technology behind the adidas fully-recyclable Loop trainer, introduced in April.

ADIDAS BY STELLA MCCARTNEY ‘BIOFABRIC TENNIS DRESS’

adidas by Stella McCartney ‘Biofabric Tennis Dress’

The second product prototype, the ‘Biofabric Tennis Dress’, is a collab with Bolt Threads, a company that specializes in bioengineered sustainable materials and fibers. The tennis dress is made with cellulose blended yarn and Microsilk and is fully biodegradable at its life’s end.

“Fashion is one of the most harmful industries to the environment,” said Stella McCartney in a statement. “We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”

adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer

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adidas Launches What Could Be Most Disruptive Product In The World: Futurecraft Loop Trainer

adidas shares the good news that Spring 2021 will be the launch date of its first fully recyclable trainer that comes with a never-ending lifespan. Let’s hope that America has a new president then, who has already announced that the US is rejoining the Paris Climate Agreement.

The adidas Futurecraft Loop trainer is a collab with Parley for the Oceans — an organisation working to raise awareness of the threat to the world’s oceans – to create the shoe, which will be made from reclaimed marine plastic waste.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said a statement from Eric Liedtke, executive board member at Adidas. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of ‘waste’ entirely. Our dream is that you can keep wearing the same shoes over and over again.”

Beyonce Teams Up With adidas In Athleisure + Performance "Partnership of a Lifetime

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Beyonce Teams Up With adidas In Athleisure + Performance "Partnership of a Lifetime

Beyonce Teams Up With adidas In Athleisure + Performance "Partnership of a Lifetime

Beyoncé Knowles,  dubbed ” the first lady of Everything” by the New York Times announced on Thursday that she’s entering the sneaker wars in the “partnership of a lifetime” with adidas. The duo, according to Beyoncé, share a philosophy “that puts creativity, growth and social responsibility at the forefront of business.”

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Leonn Ward Flashes Kendall Jenner In adidas Originals 2019 Sleek Sneaker Campaign

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Leonn Ward Flashes Kendall Jenner In adidas Originals 2019 Sleek Sneaker Campaign

Leonn Ward Flashes Kendall Jenner In adidas Originals 2019 Sleek Sneaker Campaign

Supermodel Kendall Jenner is the face of adidas Originals spring-summer 2019 Sleek sneaker campaign, captured by Leonn Ward. Besides her colorful platform sneakers, Kendall also wears cool-girl fashion looks from the Bellista athleisure collection.

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Adidas by Pharrell Williams Hu Holi Blank Collection Makes Powder Colors Street Smart

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Adidas by Pharrell Williams Hu Holi Blank Collection Makes Powder Colors Street Smart

The latest Adidas by Pharrell Williams Hu Holi Blank collection is inspired by the spiritual Holi Festival, one of the most famous celebrations in North-Eastern India, when people gather to celebrate the victory of the good over the bad, as well as marking the beginning of spring. Participants throw colored powders in the air to express their freedom and to bring color into their lives.

The campaign was shot by Viviane Sassen with styling by Jay Massacret. Models include Jeenu Mahadevan, Malik Jalloh, Radhika Nair and more.

Eye: Karlie Kloss Works Fearless Wonders For Adidas & Stella McCartney Adidas Collection

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Eye: Karlie Kloss Works Fearless Wonders For Adidas & Stella McCartney Adidas Collection

Kloss is known for not faking anything she does, including her recent run in the New York City Marathon. Karlie ran the New York City marathon for the first time ever, and was sponsored by Addidas by Stella McCartney. Kloss fronted the brand's Ultraboost eco-friendly sneakers  made from recycled plastic from the ocean.

Karlie appears in the powerful new adidas Running film Fearless AF, one of six female athletes defying stereotypical arguments about women in sports. 

Eye | John Galliano Returns At Teatime London | Hollywood Stands For Charlie | Adidas Originals Ad Campaign

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Helen Mirren shows support for free speech, holding Je Suis Charlie sign at January 11 Golden Globe awards in Hollywood.Adidas Originals | #OriginalSuperstar

Some of the best, memorable ad campaigns are launched by athletic brands, and the new Adidas Originals campaign hits a real high note inspite of a strong bass line. In the age of selfiedom — now promoted in more not memorable Spring 2015 campaigns than we can count — Adidas has a values-driven message: stop being obsessed with your own fame.

You can live through the lives of celebrities, says Adidas, even if you are Rebecca Harrington writing about her adventures in celebrity dieting in I’ll Have What She’s Having, out this week from Vintage. New York Magazine features Harrington’s ‘I Tried Taylor Swift’s Diet and It Was A Joy’.

John Galliano Returns to Runway Today

John Galliano with model Cara Delevingne at a London party December 2014.Former Dior Creative Director and Designer John Galliano will return to the fashion world today, as he debut’s French Label Maison Martin Margiela Artisanal collection at London’s menswear show. WWD reports that Lanvin’s Alber Elbaz, Burberry’s Christopher Bailey and milliner Stephen Jones are expected to attend the event.

Jones says that the event will occur at 4:30 pn London time at a “warehouse space in Westminster”.” It’s ‘Teatime’,” explained Margiela spokeswoman Jade Guishard, “which is very English.”

Perfect Timing?

If Guishard is right and timing is everything in life, Galliano might wish for a different day to showcase his work. The impetuous, alcoholic design talent, who has received major support from Vogue’s Anna Wintour and supermodel Kate Moss in his recovery, faced a deadly public relations backlash over his antisemetic, drunken February 2011 rant at the La Perle cafe in the Marais.

Unfortunately, the Marais is also the location of Paris’ terrorist attack at a kosher supermarket, with four dead bodies now headed for Israel, rather than burial in France. Anti-Semetic attacks and incidents in France more than doubled during 2014, says the French Ministry of Interior. About 7,000 French Jews moved to Israel from France in 2014 up from 3,300 in 2013. It’s believed that 15,000 French Jews will migrate to Israel this year, writes Middle East Eye.

Note that anti-Muslim attacks have also increased in France and throughout Europe over the same period.

Whether current events will impact the viability of Galliano’s return to fashion design will be decided after the first collections are shown. Galliano may no longer be relevant as a designer, writes The Guardian. Certainly his theatrical, over-the-top designs have no place at Martin Margiela. After phase one’s focus on the clothes, European retailers will decide whether or not to embrace again fashion’s bad boy now enjoying a revitalized, sober life based on values that resonate — or so he says.

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