Top model Hannah Ferguson is styled by Lilya Simonyan in ‘Flowers’, full bloom frocks lensed by Edouard Plongeon for ELLE Russia March 2019./ Hair by Tobias Sagner; makeup by Mayumi Oda
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Top models Vittoria Ceretti + Liu Wen are styled by Fabien Baron for Tod’s Spring/Summer 2019 campaign, lensed by Craig McDean.
Tod’s, which also owns the Hogan and Vivier brands, has built a billion-dollar business selling chic leather loafers worn by royals and Hollywood stars, WSJ wrote last Friday. But the high-end artisan brand is struggling for relevance among younger consumers. Compared to the on-fire Italian brand Gucci, Tod’s is not on the radar for younger shoppers, generating new growth and even financial stability for luxury brands.
The brand gets less than 15% of its revenue from millennials, compared with 33% for Louis Vuitton, more than 50% for Gucci and 65% for Saint Laurent, according to investment bank UBS estimates.
“We aren’t going to chase millennials,” Diego Della Valle, Tod’s chairman and majority shareholder, said in the WSJ interview at his villa in Casette d’Ete, a small town on Italy’s Adriatic coast. At most, he says, Tod’s is aiming at the older end of the age group, currently ranging from 23 to 38 years old: “We want to get our clients when they’re 35 years old and then keep them.”
Net income at Tod’s has declined for five straight years, after previously advancing every year for a decade. The stock has sunk 70% since 2013 and is hovering near a 10-year low. Diego Della Valle insists that selling out to LVMH Moët Hennessy Louis Vuitton, Kering Co. or newly-named Capri Holdings (previously Michael Kors Holdings) is not on his radar.
Model Yoonmi Sun is styled by Jason Rider for ‘A Beautiful Mess’, testimony to the trend of ladylike looks that are exuberant, not prim. Estelle Hanania flashes Yoonmi wearing Marc Jacobs, Miu Miu, Carolina Herrera, Michael Kors and more for The New York Times Style Magazine Feb 17th Fashion issue. / Hair by Sabrina Szinay; makeup by Yui Ishibashi
Miguel Enamorado styles Dutch model Yasmin Wijnaldum in ‘Frill Seeker’, lensed by Sebastian Kim for Harper’s Bazaar US March 2019./ Hair by Hiro+Mari; makeup by Yumi Mori
Tom Ford delivers another iconic sizzling, sophisticated womenswear campaign, headlined by supers Gigi Hadid and Joan Smalls. Raphael Hirsch styles the Spring Summer 2019 Campaign lensed by Ferry van der Nat. / Makeup by Gemma Smith-Edhouse, hair by Orlando Pita