Hunkering down in its support of former San Francisco 49ers quarterback Colin Kaepernick with derision from Trump and threats of a boycott, NIKE released a two-minute commercial narrated by him on Wednesday. NIKE also announced plans to run the ad on the NFL's first broadcast of the regular season.
The ad, called “Dream Crazy,” features Mr. Kaepernick and other star athletes in the Nike stable, including Serena Williams and LeBron James. It implores viewers to dream big, using the inspiring stories of those stars and of everyday weekend warriors who overcame illness or disability to triumph athletically. The emphasis on disabled and physically-impaired athletes is given huge exposure in the uplighting, American moxie, 'Just Do It' 30th anniversary commercial.
Greg Hughes, a spokesman for NBC Sports, confirmed to the New York Times that Nike had purchased airtime on Thursday’s N.F.L. game. The commercial is a shorter, 90-second version of this ad released digitally Wednesday. The league did not immediately respond to a request for comment. Nike is a major partner of the N.F.L.’s, providing the uniforms for all 32 teams and the clothing worn by everybody on an N.F.L. sideline. Read on.