The new H&M Conscious Collection continues its march towards a sustainable fashion future with its April 2019 collection featuring 13 inspirational women from around the globe. Actor Rosario Dawson — currently making sweet music with NJ Sen. and 2020 presidential candidate Corey Booker and ‘Moonlight’ actor Naomie Harris are joined by top model Anja Rubik to headline the new collection.
About 20 years ago, I returned to my Victoria’s Secret head of design and product development office with my first Tokyo-purchased piece of clothing made from pineapple leaves. It was a beauty — sophisticated and not a rough-surface fabric like hemp was back then. Fashion has only changed selectively since then, chugging along slower than’ The Little Train That Could’, with a wink and a nod to sustainability.
One major brand NOT chugging at a snail’s pace in the drive to sustainability is H&M’s Conscious Exclusive collections. Oumie Jammeh, Alanna Arrington and Imaan Hammam encourage us to embrace a sustainable future, buying into the H&M Conscious Exclusive 2019 Campaign, lensed by Josh Olins.