Wrangler Launches Indigood™ Denim Revolution In Denim Dyeing, Production Process

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Wrangler Launches Indigood™ Denim Revolution In Denim Dyeing, Production Process

Denim manufacturing is known for producing iconic, must-have products grounded in an ‘everyman’ , unpretentious sensibility. In reality, denim manufacturing has a deadly reputation when the focus is sustainability and being good stewards of the environment.

US jeans brand Wrangler is determined to change the anti-environmental reality of denim manufacturing and especially creating excessive levels of water waste.

Wrangler’s corporate parents Kontoor Brands have partnered with Texas Tech University (TTU) and the Valencia-based fabric mill Tejidos Royo to create a foam-dyed, water-free process, eliminating the waste generated from the traditional dyeing processes.