Top model Isabeli Fontana projects sensual sophistication in a southern France mood, turning up the heat as the face of For Love & Lemons’ summer 2019 campaign. The LA brand delivers of pretty woman collection of ruffles, floral blooms, polka dot prints and classic ‘tarte’ femininity for summer beauties worldwide.
Founded by Wyoming natives and best friends Gillian Mahin and Laura Hall in 2011, Love and Lemons doesn’t share a significant sustainability story.
But the company does donate — rather than liquidate or burn — its unsold clothing, donating then to Dress For Success, an organization that provides professional attire and development tools to help women thrive in work and in life and On Your Feet Inc., an organization that helps low-income families achieve economic success.
The most noteworthy ethical innovation at Love and Lemons is the brand’s totally transparent relationship with their production process, and the brand’s Chinese factory owned by ‘Victor’. The factory production narrative begins with a photo of the facility in Zhejiang, China.