Vogue Hong Kong has launched as the 25th edition of the publication, with Gigi Hadid and Sun Feifei (aka Fei Fei Sun) covering the first issue, on sale today March 3, 2019 in Hong Kong..
Photographed by Nick Knight, the models each take a solo spot before appearing together on the third and final version. Both models wear Chanel Haute Couture, from Karl Lagerfeld’s last collection. The designer is prominently featured on the landing page of Vogue Hong Kong’s new website, as well as in the print publication.
The Vogue Hong Kong team will be led by Peter Wong, who assumes the role of Editorial Director. Joining Wong will be Senior Fashion Content Editor, Daniel Cheung, and Fashion Director, Anya Ziourov.
Speaking to WWD about about the decision to feature a western and an Asian model on the cover, Vogue Hong Kong publisher Desiree Au remarked that Hong Kong has "always been a mix of east and west".
This may be reality, but the Internet burst into furor over Gigi Hadid’s cover appearance. It turns out that people have a long memory over Hadid’s 5-second video of now-infamous eye moves. No one was upset that the restaurant served her a cookie depicting the face of Buddha. It was Hadid’s brief mimicking of the cookie with her eyes, that got her in a heap of trouobe.