Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

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Top model Anna Ewers is ahead of the H&M fashion pack, lensed by Lachlan Bailey, already in Sedona, Arizona in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13. This is one strategy for making the fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country.

Presenting at Paris Fashion Week has been a great experience for us and we have always put ourselves to the test over the years " - said Kattis Bahrke, marketing manager at H & M. " It's always important for us to test new ways to surprise our customers and fans - this was the right time to change and explore a new format - it's very exciting for us to be able to show the collection in Sedona, Arizona, because it's part of the concept of the same collection. "