Glen Luchford captures Gucci’s latest Spring Summer 2019 campaign, channeling the early days of celebrity culture and the golden age of the Hollywood musical.
In imagery that recalls the technicolour, on-screen theatricality of the song and dance numbers made famous by talented performers, this campaign delivers maximum glitz and glamour. Colourful sets with grand stages and staircases alternate with more surreal dream sequence backdrops. The mood is playful, knowing and evokes the joyful outlook of the famous musical films of the 40s and 50s. In another set of photographs, Gucci mimics the highly stylised black and white publicity stills created by the studios at the time to promote their stars as perfect role models. A variety of characters from Gucci’s musical are given the silver screen treatment and shot in black and white with dramatic lighting in the style of the many famous movie star portraits in the 30s and 40s. Like those of the period, these pictures exude cool, elegant glamour. – from Gucci