Hollywood star Penelope Cruz, who debuted a sustainable jewelry collection with Swarovski last year headlines a new ‘Made for Legends’ campaign for luxe artisan jeweler John Hardy. Following last year’s ‘legends’ Julianne Moore and Adwoa Aboah, Cruz models the mixed metals of John Hardy’s spring/summer 2019 collection, in a campaign shot by Josh Olins.
“It is important to me that any project I participate in aligns with my values, and John Hardy has been dedicated to preserving their artisan community and rich heritage for over 40 years,” Cruz said in a statement.
“Each piece is handcrafted in Bali, a place I know and love, with techniques that have been passed down for generations and made with reclaimed gold and silver, as well as ethically vetted stones. I also love that the brand has championed female artisans and entrepreneurs from day one with its signature motif, Classic Chain, traditionally woven by Balinese women as a way to bring prosperity to their families," Cruz said.