Supermodel Liu Wen shares the first Fall-Winter collection from H&M’s Conscious Exclusive collection. Launching on September 27 online, the romantic silhouettes are inspired by ancient tapestry and include materials made from recycled cashmere and velvet, coupled with 100% organic silk.
Cecilia Brännsten, H&M group environmental sustainability manager, explains that as consumers hug words like “transparency” and “traceability’, retailers and manufacturers are pressed to innovate sustainable materials and methods.
This season the Swedish high-street giant has introduced recycled cashmere created from leftover yarn that has been respun, and velvet made of recycled polyester partly sourced from used uniforms. “We have been developing this velvet for years to get a quality we're happy with,” Brännsten explains of the brand's closed loop production efforts on these heavier materials that have finally come to fruition in its first autumn/winter Conscious Exclusive line.