Estée Lauder has announced that it has signed Anok Yai, fashion’s newest star, as its latest Global Spokesmodel. Anok will feature in makeup and skincare campaigns across digital, TV, in-store and print. Anok’s first campaign will be for the brand’s number one foundation, Double Wear Stay-in-Place Makeup, debuting August. She joins the current roster of Estée Lauder spokesmodels, Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun.
“We are thrilled to welcome Anok to the brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Estée Lauder has always chosen women who represent our vision of global beauty. With the addition of Anok to our current lineup of diverse spokesmodels, we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.”