Shinola Hangs A Sign On Fall 2018 Opening Of New Boutique Hotel In Detroit

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If the Harvard Business School isn't studying the development of Detroit's Shinolabrand as a modern-America civic marriage between business and citizens, they should be. This fall, downtown Detroit welcomes the first Shinola brand hotel, created in a refurbished department store on the formerly prosperous Woodward Avenue. 

The 129-room boutique hotel is Shinola's boldest idea yet, with its sign now installed for the world to see. The artisan-inspired, deep community roots brand has been the vision behind a major, block-wide development  that includes residences, restaurants, a fitness center and a mix of national and local retail.