Balmain announced Tuesday its Beyonce x Balmain collection inspired by the 22-time Grammy Award winning artist's April 2018 Coachella wardrobe.
The new collection will launch at Balmain's Paris flagship store from 7pm to 9pm July 13, featuring monogrammed 'BK' hoodies and shirts in black, yellow and pink to match Queen Bey's costumes. The merchandise will roll into other Balmain boutiques as well as Harrods, Barneys New York, Net-a-Porter and more retailers the following day July 14.
Beyonce released Coachella merchandise including windbreakers, crewnecks, tees and shorts with Greek letters in April to promote her HBCU (historically black colleges and universities) message. Now Balmain will bring her costume designs to life with a prominent Balmain logo with Greek Deltas replacing the As.