Adriana Lima Named Schutz Global Ambassador In Novel NYC Ad Campaign & Soho Pop-Up Store


Brazilian footwear brand Schutz kicks off a new summer 2018 campaign with a bang, announcing Adriana Lima as its new brand ambassador and opening its New York pop-up store at 121 Prince Street. The shop is outfitted with cutting edge technological capabilities like RFID mirrors and a sneaker customization station. 

The Brazilian brand tapped Adriana Lima — who was born in Salvador, Bahia, Brazil — for its new “Because” campaign, which is inspired by Brazil's South American heritage as well as strong women who follow their gut instincts.

“To be part of Schutz’s new campaign is very personal as I’ve been a fan of the brand from a young age,” the 36-year-old Victoria’s Secret Angel shared. “I am proud to represent the confidence, charisma and independence for which Brazil is so known.”