Eye on Dior: Jennifer Lawrence in Dior's Pre-Fall 2018 Campaign | Bernard Arnault Now Richest Man In Europe

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Eye on Dior: Jennifer Lawrence in Dior's Pre-Fall 2018 Campaign | Bernard Arnault Now Richest Man In Europe

Jennifer Lawrence continues her Dior love affair, appearing as the face of Dior's pre-fall 2018 campaign. Lawrence poses in relaxed, tailored looks designed by Maria Grazia Chuiri, Dior's creative director. 

More Maria Grazia Chiuri on Feminism

Since her appointment as the first female artistic director of Christian Dior in July 2016, Maria Grazia Chiuri has been writing a new chapter in the storied house's history, using feminism and female empowerment as a platform for her own political ends.  “When I arrived, I decided to think about femininity in a way that is contemporary,” she says. “The women are different now.”

Simply stated, the Dior brand must extend far beyond cocktail dresses. And in an epic leap taken by very few luxury brands, Chiuri brings moral messaging into the topic of brand desirability.