Hailey Baldwin Relaunches rag & bone D.I.Y. Self Photography S/S 2018 Ad Campaign


rag & bone relaunches its D.I.Y Project, originally born in spring 2011. Sequence 1 features Hailey Balwin, with Bella Hadid, Alek Wek, Paris Jackson and Ashley Graham waiting in the wings. Marcus Wainwright, rag & bone CEO, Founder & Creative Director explains: "The DIY Project was designed to focus on individuality and authenticity, two elements that have always been at the core of rag & bone. It’s awesome to see such a fascinating group of people translate personal style in their own way."