Eye: Scandebergs Captures 'The Goddard Family' & Edie Campbell For Vogue US March 2018

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Eye: Scandebergs Captures 'The Goddard Family' & Edie Campbell For Vogue US March 2018

British designer Molly Goddard (seated) had a small mess on her hands four years ago, with her academic career at Central Saint Martins stalled in a fatal downwards spiral. A devoted boyfriend persuaded her "to take one more stab at it", writes Lynn Yaeger for Vogue US. In a lightening flash, Molly's younger sister Alice was in charge of styling. Her parents were assigned staging, and that included mumSarah Edwards who is a set designer. “Really, we just threw a party—all my girlfriends were there, with my dresses over their jeans,” Molly Goddard says, laughing.

Dover Street Market was in the house that night -- it helps to have influential friends in high places. The result was an order for 86 pieces of Goddard's oversize tulle frocks and being crowned the winner of the 2016 British Emerging Talent Award.