Serena Williams Launches Miami Popup While Joining Forbes 2018 Most Powerful Women List


Serena Williams is an ultimate icon of the strong, sophisticated, sexy woman. In the last decade of AOC, I’ve called her the Smart Sensuality woman. Serena didn’t add “with heart” to her list of descriptors, but based on her own social activism, I know “with heart” is on the list of traits of women seeking their own voices by shopping at the champ’s new pop-up shop at the luxe Faena hotel during Miami's Art Basel. Guests at Wednesday night’s opening party for her Serena Collection included fellow tennis star Caroline Wozniacki.

"I want everyone to be able to do that and to step into their power," she said Wednesday night at the launch of her first pop-up shop, open until December 29th.

Everything in the Serena line, from a black sequined top with the word "Unbothered" to a crisp, white button-down that says "Slay" in red letters, is under $200.