Victoria’s Secret is about to get another lingerie sector challenger with the announcement that Emily Ratajkowski is launching a new lingerie line called M / RATA in a collab with Blush Lingerie. Ratajkowski’s new baby will make its debut on November 22, 2018 just in time for the holidays.
M / RATA lingerie is committed to ethical manufacturing under the Blush umbrella, reflecting the growing demands and concerns especially among younger consumers. The rules governing its manufacturing practices are posted on the company’s website.
M / RATA by Blush is also committed to size inclusivity, a topic that haunted Victoria’s Secret once again after the brand’s recent, tone-deaf Vogue.com interview by VS pros Ed Razek and Monica Mitro.