Former J Crew creative director Jenna Lyons has a new gig, spreading her retail design wings in a deal with Turner for a TV series and lifestyle platform. “I want to find a language and voice that feels honest, approachable and human to share things that I love,” Lyons told THR.
Lyons has signed a deal with the Turner entertainment company for an unscripted TV series that will also anchor a new lifestyle platform with e-commerce and major social media.
Working with Millard Drexler at J Crew, Lyons was a key player in building the $2 billion brand before leaving in April 2017, under the weight of sluggish sales.
“I’m excited to be doing something totally different,” Lyons said Tuesday. “I couldn’t think of a better partner for this next-generation fusion of media, lifestyle, and commerce,” added Kevin Reilly, president of TBS and TNT and chief creative officer, Turner Entertainment, in a statement.