Swiss filmmaker Christian Frei will premiere his documentary Genesis 2.0 in Sundance's World Documentary section. Frei co-directs the film focused on the efforts to bring the extinct woolly mammoth back to life with Maxim Arbugaev. The co-directors embed with a group of tusk hunters on the remote New Siberian Islands for an entire season, and the first trailer introduces these hunters who search for the ivory tusks of the animals that have been fully extinct for 10,000 years.
Noted geneticist George Church, whose team at Harvard successfully modified elephant cells with DNA retrieved from a preserved mammoth, also assumes an important role in the documentary. While many ethicists are opposed to "playing God" with cloning, many scientists and conservationists see cloning the woolly mammoth as an important step in insuring that elephants -- considered to be descendants of the woolly mammoth -- do not become extinct.
GlamTribal Design has a strong commitment to elephant conservation, earmarking 5% of our revenues to support elephants, as well as 5% of revenues for the Kibera School for Girls in Nairobi.
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