Epic' is an overused word in modern vocabs, but Absolut's new commercial from BBH London delivers an epic, about 14 billion years of Earth and humanity history lesson in 60-seconds flat. AdWeek writes:
Mexican cinematographer Emmanuel Lubezki (who won three straight Oscars for cinematography between 2013 and 2015, for Gravity, Birdman and The Revenant), directed the spot, which opens in black space, except for a pulsating white dot, primed to explode and set the universe—and everything it would encompass—in motion.
“It all started one night,” says a woman’s voiceover at the outset. “A night that felt like it had been night for eternity. When, right out of the darkness, BOOM! An idea. The mother of all ideas.”