Ashley Graham returns with a new Ashley Graham x Swimsuits for All collection, and she's not alone. Ashley's mom Linda Graham joins her daughter in the new campaign "Power of the Journey', documenting their mutual journey to self-confidence and "true happiness". The duo models Ashley's Resort 2018 on location in Agadir, Morocco
Ashley credits her mom as the person who “has played a vital role in developing my confidence," she said in a statement.
"She promoted body positivity in our household before it was a movement," Ashley continued. "Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured. I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she's hot and looks incredible in the suits!"
The Moroccan-themed campaign features a variety of 13 one-pieces and bikinis, each named after a Moroccan city.
Linda Graham says that her daughter Ashley inspired her courage to model a bikini for the campaign. “I had never put on a string bikini. Ever,” she says, noting that her personal taste has always been more modest. The shoot may have pushed her out of her comfort zone, but the challenge proved exhilarating. “Here I am at 53 years old and in a hot pink string bikini [on set], but I was kind of in love with that swimsuit!”
"I don't think I could have uncovered that inner strength without Ashley,” Linda said. “That makes being a part of this campaign so much more special–she's my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude."
In the video for the campaign, the two talk more about their relationship and the impact they've made on each other:
“What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or string bikini,” Graham said in her Vogue interview. “I believe that beauty is beyond, age, race, or size, and it’s not a trend— at every stage of your life, you can feel beautiful.”