Could Sugar Daddy's Cupcakes Bring Peace to the Middle East?
Tue, March 30, 2010 Perhaps I’m going about this love, war, religion, East Jerusalem, Israeli-Palestiinian conflict all wrong. Stepping back and looking for peace inspiration in cupcakes, I learned something new today.
I gave Jordan’s Sugar Daddy’s the brush-off last fall, being in my usual passionate, serious, impatient mood about all the problems in our world. The NYTimes article American-Style Cupcakes Find a Niche in the Middle East showed up in a Google search on Jordanian women.
My focus was fatwahs and the rights of Jordanian women. I had no time to waste for Sugar Daddy’s. Today, Sugar Daddy’s message got through my muddled brain: ‘desserts’ is ‘stressed’ spelled backwards. Brilliant. Probably everyone knows this but me.
Very clever, daddy. And I like the music, too. (Turn off is in upper right hand corner of landing page.)
Can cupcakes transcend politics? Sugar Daddy’s founder Fadi Jaber is a son of Palestinian refugees, although he grew up a student at the multinational Aramco shool in Dhahran, Saudi Arabia. Besides his shop in Abdoun, a well-to-do neighborhood in Jordan, Mr. Jaber has also opened a Sugar Daddy’s in Beirut and in Dubai.
The three lovely young girls on the website are Sugar Daddy’s daughters. Anyone who lives with four females is a consummate diplomat. Oh how charming. Fadi’s wife ‘karey m’ says her husband affectionately signs all of his notes to her ‘love, uncle sugar’.
I have visions of ‘uncle sugar’ passing out ‘peace and love cupcakes’ at the Western Wall in Jerusalem. This is most likely a tackless idea, one that not even Hillary Clinton would endorse.
Forgive me … yet I have this thought that Mr. Jaber could slip a little Viagra in his cupcakes, as the dessert chefs did in Bogata, South America, making their mousse before Christmas.
Uncle Sugar opens a couple shops in Jerusalem and no one knows what hit them. We keep the sugar content low … surely there’s some unique aphrodisiac in the region.
Seriously: ‘stressed’ spelled backwards is ‘desserts’.
Nothing else has worked in thr Israeli-Palestinian conflict. I recommend we blanket Jerusalem with Sugar Daddy’s cupcakes. Anne
More reading: Gourmet cupcakes coming to Dubai TimeOutDubai.com
Dubai’s new icing on the (cup)cake The National
















































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