Pine-Sol Reminds Us: Choreplay Is Foreplay

Updated Nov. 6, 2010: These Pine-Sol commercials remain my favorites on the subject of men and housework. We just posted a new survey out of Britain that strongly supports the argument that men in many countries want more childcare responsibilities and are happier doing housework with their wives, who also work full-time. See British Fathers Adamant About Need for More Family Time.

I couldn’t read the data without thinking of my favorite Pine-Sol commercials.

That’s the Power of Pine-Sol, Baby

Consider, guys, that Christmas is coming. Don’t make it about empty words this year. Choreplay or chore play — it’s all music to women’s ears.

How about an inexpensive gift of “cleaning coupons”? You will get far more sex in 2010, handing her a privatized “honey do” list. Cleaning coupons reap far more benefits than $100 worth of short-lived roses. If there’s no sex in your relationship, and you’d like to remedy this perceived problem, a dust mop might be the place to start.

Watch this video for a glimpse of living the good life in a Pine-Sol house.

For a true Smart Sensuality woman, this Pine-Sol commercial might be even better.

Pine-Sol | ‘Visitor’

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If you’re a regular reader, you know that I don’t rag on men generally about housework. Especially younger men have made amazing progress, leaving the greater challenge of women agreeing that in total, the numbers are adding up these days.

The extraordinary popularity Porn for Women a cheeky picture and words book, with men donning rubber gloves and grabbing the dust mop proclaims, “Men who share the load (of laundry et al) inspire lust.”

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Men and Housework Strongest Factor in British Divorce Rates

A new study by the London School of Economics of 3,500 British married couples disputes the Conservative argument that working women advance the probability of divorce in families. 

As working women have tried to tell men for decades: it all comes down to housework. 

The research, Men’s Unpaid Work and Divorce: Reassessing Specialisation and Trade, was carried out by Wendy Sigle-Rushton, one of several UK academics comprising the Gender Equality Network (GeNet), part of the Economic and Social Research Council’s (ESRC) Priority Network Programme.  Findings are published in the latest edition of Feminist Economics. via LSE website

Economists have spent much time making the case that working women promote divorce, without discussing or analyzing the role of men in the marriage. The new research indicates that men’s contribution to housework stabilizes marriages, whether or not the wife works outside the

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