Steve Jobs | iPad | Female-centric Technology
Sat, April 3, 2010 
FutureTracker| TIME magazine rarely puts the same cover story on its four global editions. The fact that Appel’s Steve Jobs is front and center on TIME all around the world shows the power and influence of Apple.
Apple products are female-centric friendly, a fact highlighted by Stephen Fry, writing The iPad Launch: Can Steve Jobs Do It Again?
The article is unusually ‘soft’ and personal for a TIME cover story but as Fry writes with an affection for iPad that only a long-time Mac user would understand. He also calls out the longstanding right brain, left brain disagreement between Mac and PC users.
Head of design for iPad, Jonathan Ive says “For us, it is all about refining and refining until it seems like there’s nothing between the user and the content they are interacting with.”
In a real sense, Macs become extensions of the users personality. In an ET sort of way, users embue their Macs with their own creative personality. Among PC and techno geeks, goosed-up tools win. The left-brain PC techno geeks make this a battle of brain-wiring dominance.
It amuses me to think that my partner for 10 years was a PC guy. When I embraced technology to my bosom in 1996, moving into desktop publishing he identified me as a Mac person. That year I spent $14,000 on Mac products at his suggestion.
For the next five years the biggest arguments we had were Mac vs PC, and he started them all. ‘You Mac people think you’re so smart,’ he would say. ‘But you were the one who told me to buy Mac,’ I responded — clueless as to the source of this rivalry.
As iPads go on sale today, the small conversation at high levels is that Jobs and his team may once again have launched a return to a device that engages users in learning. Universities are excited about the iPad as a format for the new way of writing.
Anne of Carversville (AOC) is thrilled to understand the possibilities ahead for learning in this world that combines text, photography, video and other media in a single article. I hopped on that trend soon into the first months of my personal journal and haven’t looked back. At the time, it made my ‘writing’ impossible to syndicate. Perhaps now … Anne
Read on at TIME The iPad Launch: Can Steve Jobs Do It Again?
More Reading:
Hardwired and Softwired Brains Worldwide Review the iPad
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