Film | Peter Lindbergh Shoots Bottega Veneta's Spring 2013 Campaign

Shot at Universal Studios in Los Angeles, Peter Lindbergh creates a spring movie scene that balances Freja Peha Erichsen’s femininity with strong woman, body-conscious silhouettes. Baptiste Radufe plays the male lead in this testimony to timeless allure and romantic interaction. Or not so — in today’s modern world. 

“This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” said Bottega Veneta creative director Tomas Maier. “There are few photographers who can convey the range of emotion and personality that Peter can. We are both interested in escaping the clichés and conventions of fashion imagery. Peter was able to strip things down to their essence, creating beautiful images that express exactly what is most important.” via WWD