Aerin Lauder Mogulette At Home in Aspen | Vogue US November 2011

Mountain High: Aerin Lauder’s Aspen Home Vogue US November 2011

American Vogue presents Aerin Lauder’s new Aspen home, situated near the old Ute Trail and looking across to indescribable views of Aspen Mountain. Purchased in 2009, Lauder has worked with friend and interior designer Daniel Romualdez to keep her look simple and easy.

“Aerin was very clear that she wanted a very simple house,” says Romualdez. “It’s really just a ski house, very informal, with an open kitchen so she can make breakfast for everyone and chat. She chose to avoid the billionaire neighborhoods like Red Mountain and go for something more local and low-key.”

The 41-year-old beauty executive will officially launch her own brand in the fall of 2012, dropping her last name and going with AERIN. Skiing the slopes of Aspen with her two sons Jack and Will, and husband Eric Zinterhofer, Aerin Lauder’s next move will hopefully make her a lifestyle brand.

“AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estée: passion, style, hard work, family, and, of course, all things beautiful,” Lauder said in a statement announcing the business move earlier this year. “AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow.”

Plum Sykes interviews Aerin Lauder — not in Aspen — but at her new offices located in the historic Art Deco Fuller Building on the corner of Madison and Fifty-seventh. Close to the Estée Lauder HQ, Aerin continues as a member of the board of directors and also the creative consultant with the title Style and Image Director. 

Lauder represents that fashionable new woman who is — a mogulette, writes Sykes. Not all Vogue interviews are created equal. This one is rich in detail and represents a serious attempt to introduce the world to the next Ralph Lauren.

Forbes noted earlier this year that Erin lauder’s family, including cousin William, who is the cosmetics firm chairman, controls 50% of Estee Lauder, which had a recent market cap of $18.8  billion. Lauder herself has a sizeable stake held through trusts. 

2009 was a big real estate year for Aerin Lauder. She also bought her father’s home in the Hamptons for $5.25 million.

The NYTimes wrote a short profile on the Lauder family in March 2011.

Photographed in Aspen by François Halard