Victoria’s Secret Angel Candice Swanepoel fronts the campaign for the brand’s newest fragrance update Bombshells In Bloom. I was never a fan of the Michael Bay, testosterone-driven bombshell mentality of VS Angels jumping out of helicopters and strutting across the tarmac like they were about to cut off some guy’s testicles. Nor did I like the vulgarity of a Diamond Bombshell Bra. But this Bombshell In Bloom positioning is one I like: Forever flirty. Always sexy. Decidedly playful.
The word ‘Bombshell” and more often ‘Blonde Bombshell’ first made it into the dictionary around 1942. In practice Jean Harlowe had already been called a ‘bombshell’, before dying at age 26 of kidney failure. The term ‘bombshell’ preceded sex symbol — describing both men and women — a term that was first used in the mid-1950s to describe film stars like Marilyn Monroe and Brigitte Bardot.
Our bombshell conversation comes as Vogue Paris takes on the ‘femme fatale’ in their March issue. While we’ve seen several superb editorials:
Malgosia Bela in Belle De Soir By Katja Rahlwes
Natasha Poly In ‘Darling’ By Mario Sorrenti
And The Smashing ‘Fatale’ With Lara Stone, Amanda Wellsh and Anna Luisa Ewers By Mert & Marcus