La Fee Verte: Reinventing the Garden of Eden as a True Pleasure Place

Updated Dec. 23, 2009

Founder Adam Sakara wants your mind and body.

Actually, he wants you to wear his edgy new line of lingerie, La Fee Verte. The product launch is exciting and well-conceived; the website outstanding. 

The name ‘La Fee Verte’ also brought back memories.

As I explain on Sensuality News, La Fee Verte lingerie is inspired by the drink absinthe, a spirit with quite an extensive reputation, shall we say.

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Kiki de Montparnasse | Erotic Mind Salon

If I read one headline say that sex is out at Victoria’s Secret, as if conservativism or only romance is on the horizon, I’m going to release an orgasmic scream. VS is totally out of step with what IS sexy in today’s evolving sensual landscape.

A New Eroticism is replacing VS 365 Super Sexy hoochie-girl branding. This New Eroticism is led by women, and it frames sexuality in female-centric terms, that do appeal to men.

A high-end example of New Eroticism branding is Kiki De Montparnasse.

With stores in NYC Soho, LA and next The Wynn Shops in Las Vegas, this modern-day tribute to Man Ray’s famous Parisian intellectual celeb, leads the way in advancing a high-end, luxury, deeply, sensual, erotic lifestyle.

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Victoria's Secret Is NOT the Apple Brand

I was insulted when Les Wexner declared that Victoria’s Secret and Apple are first cousins. I’ve been a loyal Apple customer since 1996 and I LOVE the Apple brand.

Like so many other women in America, I’ve fallen out of love with Victoria’s Secret, even though I spent 10 wonderful years working there and continue shopping the store, when I must. It’s accurate to say that my heart and soul belonged to Victoria, and I don’t know what’s happening to her.

Let me explain key DNA differences between the two superbrands:

Apple Store at 5th Avenue and 59th St in New YorkSales Per Square Foot

Apple: $4,491in 204 stores, trending upward
Victoria’s Secret: about $689 and falling

Target Audience and Welcome Mat

Apple: Creative types of any age
Victoria’s Secret: Young and sexy

Victoria’s Secret admits they discourage any woman over 35 from shopping any brand: Pink, Victoria’s Secret, Intimissimi or La Senza. If you are an old person buying a gift, you are allowed in the store.

If you’re a MILF or — god-forbid — a good-looking, inshape, sensual GILF, you are not welcome.

Apple even welcomes PC users. They target PC users, inviting them to come into an Apple store, convinced that a diverse customer base makes Apple stronger.

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